It is a great privilege to be asked to be a visiting professor to University College Falmouth, and I would like to thank Geoffrey Smith, Paul Inman and the faculty for bestowing this honour on me, and I really look forward to being involved in the life of the college and helping in whatever ways I can. I look forward to visiting a beautiful place I’ve been visiting since I was 3 more often – and most of all I look forward to pontificating in front of a captive audience.

For my first talk, I thought I would address the subject of the future of journalism, not because I can tell you what it is but because, a bit like the feature in the front of Heat magazine, it is the thing which ‘everybody is talking about’.

First though I wanted to give you a bit of background about me. I have been working for either the Observer or the Guardian for the past 20 years, mostly covering media from a business angle, and for the last decade I’ve been involved in running the Guardian’s websites, I do some media commentary stuff, which is easy as my day job does involve examining the entrails of the industry and trying to guess what might happen next, the scary bit though is then persuading the company to spend money on it.

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