It used to be the case that the news media’s engagement with social media and the commercial web was once reminiscent of Dr Samuel Johnson’s quote about women preachers  ‘..like a dog walking on its hinder legs.It is not done well, but you are surprized to find it done at all’.  Not any more.

Rupert Murdoch’s gift to the rest of the ailing packaged media this New Year was his sudden, spontaneous and apparently authentic appearance on Twitter . It is astonishing to see (apparently) a man that the world’s media media has spent decades trying to decode, announcing as a casual aside that he favours Rick Santorum in the GOP race . The feverish delight at his debut gave way to slow news day speculation about his interest in Twitter in general. I was one among many wondering (on Twitter, naturally) what would happen if Rupert Murdoch liked Tweeting so much, he bought the company?

A Murdoch purchase of Twitter is not the point of the thought experiment. The point is really to sharpen focus for journalists on what their use of  third party platforms really means for the long term.  Read the rest of this entry »

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