Two years ago I gave a talk at the LSE where I predicted a ‘catastrophic’ phase of decline for the UK press. It is, I believe, always beneficial to revisit your public mistakes, given that five national newspapers have not closed, that the BBC is still accompanied by ITV and Channel 4 and, for now, BSkyB as British companies. But part of me is still surprised that despite high job losses, closures and newspapers changing hands, not more has shifted.

The two years between the beginning of the recession in the UK (longer in the US) and now, have seen frantic activity in newspapers to trim costs and innovate, but still within very limited boundaries. The overwhelming weight of discussion has centred around the idea of paywalls, or charging for news in some format, even though there is, and has always been, significant evidence that this is a limited strategy for success. Read the rest of this entry »