A slow Labor Day news day maybe I thought when I noticed that the NYT was carrying a piece on Monday entitled : ‘Some Newspapers, Tracking Readers Online, Shift Coverage’. As old news goes this is positively antediluvian isn’t it? Despite the fact that most newsrooms have  developed metric tracking systems for their websites, and many use them creatively and effectively, it remains a controversial area. Quoted in the piece, Bill Keller, editor of  the New York Times says :

“We don’t let metrics dictate our assignments and play….because we believe readers come to us for our judgment, not the judgment of the crowd. We’re not ‘American Idol.’ ”

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